Card Effects

The surface area of a payment card is a premium branding space for financial institutions and is also an often under-utilised tool for attracting consumer interest.

The front face of the card is an open canvas for issuers to design captivating artwork that best represents their brand. It is a pocket advertising medium. A well-thought out and beautifully designed card will not only increase customer stickiness with the brand, but also motivate the cardholder to use the card more often, driving card usage rates.

A beautiful design can be made a stunning one with the addition of just a few, well chosen printing effects to truly bring the design to life.